Best Of B2B Search Marketing: Optimize Your 2022 With Our Top 10 SEO Posts

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Search marketing has morphed and grown in numerous ways throughout 2021. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy that will help B2B marketers meet the increasing challenges placed in front of us.

We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog covering the state of search marketing — which will celebrate its 19th year in 2022.

To help our blog community grow its search marketing knowledge, we’re happy to offer our annual list of the most popular search marketing and search engine optimization (SEO) posts of 2021 we’ve published throughout the year.

Our Most Popular Search Marketing Posts in 2021:

1. 6 Timeless SEO Tips Content Marketers Can Do Now — Lee Odden

How can content marketers improve their search visibility? The best SEO advice isn’t worth much if it’s never implemented.

In our most popular search marketing post of 2021, our CEO Lee Odden shared six timeless SEO tips that you can implement right now, including:

Avoid overuse of pronouns
Facts tell, stories sell
Links are like electricity
Be the best answer
Close the gap with an SEO audit
Always be optimizing

Check out all of Lee’s 2,600+ posts here, and follow him on Twitter and LinkedIn.

[bctt tweet=”“Strive to ‘be the best answer’ for what customers are looking for by creating content that is in-depth, engaging, and inspires deeper click-throughs into your site.” — Lee Odden @LeeOdden” username=”toprank”]

2. SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy — Lane R. Ellis

Why should B2B marketers should turn segmented SEO and content marketing efforts into an integrated strategy?

In the second most popular search marketing post of the year, I shared why uniting the two forms a more powerful and harmonious B2B marketing union, examining:

SEO Specialists Gain By Reaching Out To Content Teams
Audience Insights Benefit Both SEO & Content Marketing
Content Teams Thrive By Making SEO A Fundamental Concern
United SEO & Content Form A Powerful B2B Marketing Union

You can check out all of my posts here, and follow me on Twitter and LinkedIn.

[bctt tweet=”Marketers need to break free over the next 10 years by radically changing how they work with sales, stopping the baton hand-off model and moving much more of an integrated team. ” — Jon Miller @jonmiller” username=”toprank”]