By Lane Ellis

Search marketing has matured in many ways throughout this pandemic year of 2020. At each shift and change along the journey, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy to help savvy B2B marketers meet the challenges this year has placed in front of us.

We’re lucky to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 18th year in 2021 — including our CEO Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, the author of this post, and Alexis Hall, among others.

To help our blog community grow its search marketing knowledge, we’re thrilled to offer this list of our most popular search marketing and search engine optimization (SEO) posts of 2020.

Our Most Popular Search Marketing Posts in 2020:

1. 5 Unheralded SEO Tools for Content Marketers — Lane R. Ellis

In our most popular search marketing post of 2020, I shared popular and little-known SEO tools to help B2B marketers refine and augment their search engine optimization efforts.

From Google Lighthouse to WebPagetest and more, there SEO tools offer insight that will be just as relevant to marketers in 2021.

Sorting through lists of the seemingly endless number of available SEO tools can be frustrating as well as a hit and miss proposition, however this collection lets skip the search and get right into SEO tools you can use today to help you create amazing content marketing stories.

You can check out all of my posts here, and follow me on Twitter and LinkedIn.

[bctt tweet=”“How can you be the best answer for your audience if you don’t understand what questions they’re asking or what problems they’re trying to solve?” — Lane R. Ellis @lanerellis” username=”toprank”]

2. SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence — Lee Odden

What good is being found if your content isn’t credible? In the second most popular search marketing post of the year, our CEO Lee Odden shows why SEO is not enough, and why optimizing for trust and credibility serve as a force multiplier for B2B marketers.

“At a minimum, content marketers should leverage the keyword and topic research done for SEO as inspiration for the queries used to find relevant influencers on those topics,” Lee observed, suggesting several ways marketers can think about influencers from an SEO perspective:

• Identify influencers that already create content on the topics of interest that already have great visibility on Google
• Pick influencers identified by Google as entities
• Evaluate influencer’s likelihood of attracting links when they publish or contribute content
• Provide influencers with SEO …read more

  Source:: Top Rank Blog

        

  

  Author: Aaron