Best of B2B Marketing: Learn & Refine With Insight From Our Top 10 Content Marketing Posts
By Lane Ellis
What were our top B2B content marketing articles of the year?
Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it’s also represents a significant part of the reason the need for search technology began in the first place.
We’re proud of the continued content marketing successes our team of marketers at TopRank Marketing have achieved during another challenging year, for a wide-range of major B2B clients. As 2022 draws ever closer, we wanted to take time to share our top content marketing articles of the year — each filled with insights, best practices, research, examples, and a look towards the future.
We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 19th year this month.
This collection of our top 10 content marketing posts of the year can serve as a valuable resource, filled with practical examples and relevant topics for digital B2B marketing professionals from CMOs to copywriters.
We hope that you’ll find these articles useful well into 2022 and far beyond.
Now, sit back and join us as we move on to the top 10.
Our Most Popular Content Marketing Posts of 2021:
1. 6 Eye-Opening B2B Content Marketing Statistics for 2021 — Nick Nelson
In our top content marketing post of the year, our senior content marketing manager Nick Nelson looks closely at the state of B2B content marketing and where it’s going, with data-backed statistics from a various of sources that help paint an insightful picture of what is coming.
Insights include:
- Businesses are the most trusted institution for information
- 88% of marketers say collecting first-party data is a priority
- Mobile device usage has risen dramatically
- Brands are using Instagram Stories more than ever
- Most B2B marketers say the pandemic had a meaningful impact on their strategies
- Top barriers to creating great B2B content include workload and changing priorities
You can check out all of Nick’s posts here, and follow him on Twitter and LinkedIn.
[bctt tweet=”“People are looking to businesses for credible, clear, and accurate insights and guidance. As marketers, we must harness this opportunity to earn and solidify this trust.” — Nick Nelson @NickNelsonMN” username=”toprank”]
2. 5 Ways to Humanize Your B2B Content Marketing – And Why It Matters — Joshua Nite
B2B buyers are people. Is your content written about, by, and for humans?
In our second most popular content marketing post of the year, our own senior content marketing manager Joshua Nite shares five powerful ways to better humanize your B2B content, from using key vocabulary elements to co-creation with influencers, and much more.
You can check out all of Josh’s posts …read more
Source:: Top Rank Blog
