Best Facebook Ad Software For Creating Effective Campaigns

In 2020, the number of monthly active users on Facebook was 2.74 billion.

Based on that statistic alone, it goes without saying that marketers need to be on Facebook.

And they are — in fact, in 2020, there were 10 million active advertisers using Facebook to promote their products and services.

But how can you ensure you’re targeting your unique audience while also breaking through the noise of all of the other ads on Facebook?

With the help of Facebook ad software.

Facebook Ad Software

Facebook ads are an effective way of getting in front of your target audience on the platform.

In this article, we’ll review 1) what Facebook ad software is, 2) why it’s important, and 3) popular ad tools to choose from.

Benefits of Facebook Ad Software

Here are examples of the beneficial features you get from using Facebook ad software.

Targeting and customer segmentation to help you reach your audience based on their behaviors, characteristics, and traits (e.g. location, demographics, age, past actions or purchases, languages).
Automation to expedite the processes of creating and sharing ads, data collection, and reporting.
Reporting to share, visualize, and analyze all of your Facebook ad and contact data.
Customization to create ads and CTAs that help you achieve your specific goals.
Ad creation for different points in the buyer’s journey and for new and returning leads/ customers.
Integrations to connect your Facebook ads and data with other business, marketing, and social media tools.

By incorporating Facebook ad software in your strategy, you’ll have the ability to tap into the benefits listed above and more.

1. HubSpot Ads Software

Best Facebook Ads tool for: Managing and creating personalized Facebook ad campaigns all within your CRM/ HubSpot.

Price: Free, $45/mo Starter, $800/mo Professional, $3,200/mo Enterprise

With HubSpot Ads Software, you can use your CRM data to create and optimize customized and highly personalized ads for your target audience. Report on those ads to determine which are converting audience members into paying customers.

HubSpot offers direct integration with Facebook, LinkedIn, Google, and Instagram so you can easily create, share, manage, and report on your ads all through one tool. Report on the ROI of individual ad campaigns across Facebook and those additional platforms.

HubSpot also has automated lead follow-up — meaning, once your ads do what they’re supposed to (convert leads!), it automatically saves their contact details and routes those leads to the right reps on your team.

Pro Tip: Use HubSpot Ads Software to manage and personalize your Facebook Ads with your CRM data.