Best Email Template Builders for Any Email Marketing Goal and Budget
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention.
Of course, creating an email marketing campaign isn’t easy, and it might require you to build a template using HTML so you’re not designing and altering every new email from scratch.
Thankfully, there are dozens of email template builders available, all of which can help you intuitively and quickly create new email templates for your upcoming campaigns.
Email Template Builders
Now you might be wondering how you’re supposed to know which template builder will best suit your needs?
We’ve done the homework for you, compiling a list of our favorite email template builders, complete with pricing, screenshots, and a general overview of each app’s unique features. Keep reading to choose the best email template builder for your company.
But first — why do you need an email template builder, anyway? Let’s start by answering this important question.
Why You Need an Email Template Builder
An email template builder grants you several advantages:
1. Better Design Features
Without a template builder, you may struggle to arrange your content in blocks as you want, or add videos to your email.
2. Initial Time Savings
Most email template builders rely on intuitive mechanics, like drag-and-drop editors, so you can design your emails faster.
3. Long-Term Time Savings
Creating a library of email templates can save you a ton of time long-term, allowing you to quickly choose and lightly edit past templates for new emails.
4. Replicability
Did you see impressive results with your most recent campaign? With an email template builder, you can easily replicate it with some minor tweaks in the future.
5. Analytics
Most email template builders also feature built-in analytics, which you can use to study your past email marketing efforts and make improvements to your approach.
Additionally, depending on the email template builder you’re using, you may have access to even more features.
Next, let’s dive into some of the best builders.
The Best Email Template Builders
Here are some of the best email template builders — they’re categorized by their pricing plans.
Best All-Around Email Template Builder
1. HubSpot Email Marketing Tools
HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot’s drag-and-drop editor, and customize the template to match your brand and align with your goals.
Additionally, you can customize each email depending on your recipient’s lifecycle stage, list membership, or any information in their contact records to ensure each email is designed for optimal conversions.
Best of all, the email tool provides top-notch analytics and A/B testing tools so you can continue to refine your marketing strategy over time.
Unique Features
- Analytics to provide deep insights into your email success rates, including open-rate, most popular links …read more
Source:: HubSpot Blog
Author: Aaron
