By Neil Patel

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You know the revenue is out there and you know an email campaign can help you get it. But how do you keep a strong handle on your campaign as it plays out over weeks and months?

Email autoresponders can save you a ton of time and deliver huge returns on campaign investment. Yet automation can be a double-edged sword.

The sad truth is that many thoughtful email campaigns become inbox wallpaper. It only takes a few mistimed or off-target emails before your audience starts to tune them out.

A good email autoresponder gives you the ability to connect with customers, at scale, without overwhelming them.

Or your team, for that matter. These products eliminate many of the tedious and repetitive tasks that are so essential to building relationships at scale.

Delight your customers with content they’re interested in. Get full visibility into your open and click-through rates and watch them climb.

Let’s walk through the best email autoresponders, what they can do for you, and how to select the right one.

The Top 5 Options for Email Autoresponders

1. Mailchimp – Best for beginners
2. MailerLite – Best free email autoresponder
3. Klaviyo – Best for ecommerce
4. GetResponse – Best for sales teams
5. Moosend – Best for simple marketing automation

How to Choose the Best Email Autoresponder for You

Email autoresponders can help your teams get more done in less time, without sacrificing the personal touch that drives clicks. However, not all email autoresponders are created equal.

Some will work well for a brief series of 3-5 emails that welcome a new contact and warm them to your products—good for a simple customer journey.

Others help you set up complex automated workflows that respond to customer behavior, shopping tendencies, and other triggers you define.

The end goal is setting up something that automatically sends the right message, to the right customer, at the right time.

Here are the major features of email autoresponders that are helping companies increase their chances of success:

Automation Capabilities

It’s right there in the name—the big boon of autoresponders is automating menial, manual campaign tasks.

However, the more robust tools tie into your customer databases or CRM, and let you define triggers based on a range of highly-personalized criteria.

Some of the popular automation capabilities you will see include:

• Welcoming/Onboarding: Greet new users, customers, or employees
• Web Trigger: Make contact when someone clicks on a link, fills out a form, updates a field, makes a purchase, or joins a group
• Reminders: Send time-sensitive emails about deals or webinars
• Celebrations: Send discounts for birthdays and anniversaries
• VIP: Trigger discounts and promotions for loyal customers
• Abandoned cart: Contact a customer with the opportunity to buy items left in their cart
• Follow up: Reach out after a purchase or interaction
• A/B testing: Experiment with different versions of the same email to analyze performance and evolve your strategy
• Branch flows: Create workflows that split customers based on conditional or logical triggers to direct them down the most …read more

  Source:: Kiss Metrics Blog

        

  

  Author: Aaron