Best Ecommerce WordPress Themes

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Do you dream of having an online shop that attracts customers immediately? You need an e-commerce website that makes it easy for you to sell and for customers to buy.

Don’t think your WordPress theme matters? Think again.

WordPress already comes with inherent features. An intuitive, well-suited theme enhances your e-commerce website’s performance.

This guide will help you find an e-commerce WordPress theme that works to your shop’s advantage and offers everything you need to keep selling.

The Top 7 Options for E-commerce WordPress Themes

Astra—Best for Overall E-commerce Customizability
Divi—Best for E-commerce Shop Design Features
Flatsome—Best for Convenient E-commerce Shop Maintenance
OceanWP—Best for Improving E-commerce Sales
Porto—Best for Niche E-commerce Setups
Shopkeeper—Best for E-commerce Shops with Blogs
Halena—Best for Pre-Built E-commerce Shops

How to Choose the Best E-commerce WordPress Theme for You

Choosing a WordPress e-commerce theme is about more than just looks. It matters for your optimization, too.

With over 11,000 WordPress themes, the options can feel overwhelming. Knowing exactly what you need for your online shop helps you determine which theme will work best for your business before you commit.

You can certainly get free themes, but in most cases, you’ll want to spring for a paid one. Paid themes usually have better design, usability, SEO features, and customizability.

You should also pay attention to certain features that apply to all themes across the board, from the ease of use to visual aesthetic to SEO rankings.

In terms of being user-friendly and accessible, follow the three-click rule. In other words, buyers should be able to find what they need within three clicks.

Loading Speed

According to Marketing Dive, 53% of users will leave a site if it takes more than three seconds to load. Loading speed also contributes to the user experience, so slow loading means a lower ranking.

You might not think your page loading speed is a theme issue, but it is. Before you buy one, check how it displays images and products, and look for ways to improve it to meet the three-second rule.

Mobile-Friendliness

As more people use smartphones and tablets to shop, it becomes more important to meet them there. According to Sweor, 85% of adults think a website should look and function as well or better than it does on a desktop.

If you don’t have a mobile-friendly shop, it will drastically reduce your customer service base. Not to mention, Google has implemented mobile-friendliness as part of its ranking criteria. Before you buy a theme, test the mobile version to verify its performance.

Security Features

Security is crucial for your customers, so it should be important to you, too. Some WordPress e-commerce themes come with extra security features beyond what your web host already offers. A secure e-commerce site builds trust between you and your customers, meaning that these features can only help your business.