Bennet Schwartz Sydney Creator Discusses How Social Media Is Changing The Creative Design Industry
By Adam
The design sector has been changing for several years as the use of social media platforms has grown. The growth of social media platforms has been a benefit for brands and customers, whom Bennet Schwartz Sydney creative believes have higher levels of customer engagement. Schwartz sees the design sector as reflecting and predicting the trends of customers. The use of social media affects the items consumers purchase and where they gain their information. For example, over 70 percent of Instagram users have used the platform to research the products they wish to buy.
Fashion Takes the Lead
The BCD Network explains the use of social media platforms, such as Instagram and Pinterest, has already impacted design. The fashion sector has been taking the lead in the use of social media, according to Bennet Schwartz. The creative director explains brands in the fashion sector are designing marketing materials that are scalable across different media.
The growing trend for live video streams posted to Instagram allows brands to reveal their latest products directly to consumers. Uploading new designs to social media platforms allows real-time feedback to be received that affects the direction a brand takes in the future.
A Change in Attitudes
A changing design sector is becoming focused on the different mindsets of millennials. The evolution of the design sector is being affected by social media platforms in a range of ways, including the images that appeal to millennials. Amassing more products is not the most important aspect of life for Millennials, which Bennet Schwartz explains must be reflected by the marketing sector. A glance through Instagram should be enough for a marketing expert to see where the priorities of Millennials lie. Bennet Schwartz explains the popularity of travel photography shows experience and memory are more important than buying the latest products. Schwartz points to the importance of quality and style to Millennials as a sign of the change in attitude from the Baby Boomer generation.
Does a Brand Work on Social Media?
The rise of social media platforms is changing the design sector because of the need to perform well on Instagram and Facebook. Design specialists, like Bennet Schwartz, have been focusing on rebranding companies and products to make sure they are easy to identify on social media platforms. A high-quality design now works across several platforms, with the rise in the minimalist design of the 21st-century based on the rise of social media use. Bennet Schwartz Sydney creative director explains minimal design makes a brand easy to identify for followers scrolling through a social media timeline.
Changing the way Information is Passed
Platt College reports the use of social media has affected the graphic design and copywriting fields. Information is being provided in different ways by brands who want to have an impact via social media. The latest information provided through a social media post needs to be easy to understand in a shortened form. The use …read more
Source:: Social Media Explorer
