Behind Carlsberg’s new agency and marketing plan
By Seb Joseph
Carlsberg marketers face an almost possible task in trying to assess the outlook for media amid a constantly changing landscape. Even so, they’re still trying, and they’ve roped in iProspect to help.
The Dentsu-owned agency is in the process of onboarding the beer brewer after replacing Initiative following a six-year stint on the account.
While such changes are common in advertising, Carlsberg’s decision to pick iProspect, known for its digital expertise, over Wavemaker Global and Zenith, speaks volumes about its focus ahead.
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Source:: Digiday
