Become An Influencer Using These 19 Easy Steps

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space.

But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field.

1. Start by Becoming an Influencer in a Niche Field

Most great influencers start as a microinfluencer, a person on social media with roughly 10,000-50,000 followers. In a pinch, think of them as having a larger following than your average person, but less than a celebrity or established influencer. This is great because it allows you to start building a dedicated following and see what type of content works for you on a smaller scale.

With this said, though, even if you have a decent size following, you want to always establish credibility with the audience. Micro influencers can extend powerful word of mouth to small groups. As you start out as a micro influencer you’ll develop expertise in your niche. They don’t have the followings of a Kardashian, but they’re more affordable and can still reach enough people to make a difference in product sales.

Research shows they generate double the sales of paid ads and with a 37% higher customer retention rate.

It’s not enough to just pick the field you want to influence.

Take my case for example. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword.

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I started in the trenches of SEO before learning content marketing, conversion rate optimization, influencer marketing, social media marketing, and more. I worked hard. to get to nearly 432K Twitter followers.

One day you might get to 400K + followers too; but to become an influencer, you have to start with one.

Start as the expert among your friends and peers.

Work toward being the expert in your city and state.

Then become an influencer from there.

2. Create a Content Strategy

Once you have a niche, it’s time to build your content strategy. Content strategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.).

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different.