B2B Marketing News: Top B2B Demand Gen Priorities, Instagram’s New Ad Format, Podcasting Ad Spend Rises, & LinkedIn’s New Tech Marketing Guide
By Lane Ellis
B2B Marketers’ Biggest Demand Generation Challenges
68 percent of B2B marketers say that email is their top channel choice for demand generation efforts, followed by organic social at 39 percent, paid social at 36 percent, and website or blog efforts also with 36 percent — one of several findings of interest to digital marketers contained in newly-released survey data. MarketingProfs
Study: Global Contextual Ad Market To Hit $335B By 2026
The global contextual advertising market is expected to reach nearly $200 billion in 2022, and $64.6 billion in the U.S., with increases forecast to top $335 billion by 2026, while activity-based advertising is expected to hit $195 billion by 2026, according to recently-released report data. MediaPost
B2B Marketers Set Their Demand Gen Priorities for 2022 [Report]
Marketing-sales alignment, avoiding missed lead opportunities, and increased marketing qualified lead (MQL) conversion rates were among top demand generation priorities among B2B marketers, according to recently-released survey data. MarketingCharts
[bctt tweet=”“Marketing doesn’t create demand, the customers’ needs do. Which means our marketing has to instead address the most likely gap in the process: making sure they think of us when those needs arise.” — Amber Naslund @AmberCadabra” username=”toprank”]
LinkedIn Publishes New Guide to Help Technology Marketers Boost Campaign Performance
Microsoft-owned LinkedIn has published a collection of handy tips on a variety of tool usage and ad insights for the professional social platform, featured in LinkedIn’s (client) new technology marketing guide, the firm recently announced. Social Media Today
Instagram Begins Testing Ads at the Top of Feed With a ‘Small Number’ of People
Meta-owned Instagram has started testing a new type of digital ad on the platform, which will appear atop user newsfeeds and which is intended to boost personalized ad performance for business advertisers, Instagram recently announced. Adweek
Majority Of Advertisers Plan To Increase Spend On Podcasting and Streaming Audio
53 percent of marketers say they plan to spend more on podcast advertising in 2022, with 54 percent saying that they plan to increase digital and streaming audio ad spending — two of several statistics of interest to digital marketers contained in newly-released survey data. InsideRadio
Facebook rolls out new tools for Group admins to manage their communities and reduce misinformation
Meta-owned Facebook has launched an array of new tools for helping group administrators on the social platforms find relevant new members, along with a variety of community management features aimed at existing group users, Facebook recently announced. TechCrunch
Microsoft Advertising Editor Gains Audience Network Control
Previously only available jointly via application programming interface (API) calls, Microsoft’s Audience Network and Advertising Editor have now become integrated, allowing digital marketers to more easily perform an array of ad campaign tasks, Microsoft recently announced. Search Engine Roundtable
Instagram is finally letting livestreamers add moderators
Instagram has …read more
Source:: Top Rank Blog
