B2B Marketing News: Millennial B2B Decision Makers Study, Passion Proves Key For Influencers, & Twitter’s New CoTweets
By Lane Ellis
Why B2B marketplaces are now a mainstream digital commerce sales channel [Report]
B2B marketplace sales climbed by 131 percent in 2021, reaching $56.5 billion, making them the swiftest-growing eCommerce channel, with sales expected to reach some $130 billion in 2022, as 57 percent of B2B buyers noted that they were buying more from digital marketplaces during the pandemic, according to recently-released report data. Digital Commerce 360
The Top Challenges B2B Sales Reps Face Early in the Sales Cycle
30 percent of B2B sales professionals have said that getting prospect data to begin conversations was their top challenge, while 38 percent noted that personalizing sales presentation messages to prospects was their leading pain point — two of several findings of interest to B2B marketers contained in newly-released survey data. MarketingProfs
For Influencers/Creators It’s More About Passion Than Money, New Study Finds
Working with brands that share their values and having a passion for a subject area were viewed as the top factors for success as an influencer or creator, while 61 percent of influencers noted they believe that brands should keep the influencer’s audience in mind when forming partnerships, according to recently-released influencer survey findings. MediaPost
[bctt tweet=”“Marketing is really just about sharing your passion.” — Michael Hyatt @MichaelHyatt” username=”toprank”]
Twitter begins testing ‘CoTweets’ to allow users to co-author tweets Comments Feed
Content co-creation could become simpler on Twitter with the platform’s new co-authored tweet feature, which allows users to ask other public accounts that already follow them to become a tweet’s co-author — a new option that is presently undergoing testing, Twitter recently announced. TechCrunch
Creators Will Play Crucial Role In The Metaverse, New Study Suggests
28 percent of U.S. and U.K. adults said that they can confidently describe the metaverse, while 46 percent have said they want to learn more about the technology, and some 36 percent who noted that they would attend a metaverse-based brand event — three of numerous statistics of interest to B2B marketers featured in newly-released survey data. MediaPost
(Source: 2022 B2B Influencer Marketing Research Report)
50% of marketers impede ROI by underinvesting in media, Nielsen finds
Influencer marketing has over-performed in brand recall according to new Nielsen return-on-investment (ROI) report data, delivering over 70 percent in aided brand recall, and making it a prime target for brands wishing to try new media channels, as roughly half of marketers were seen to have not spent enough in a channel to achieve maximum ROI. Marketing Dive
MarTech Stays Relatively Steady At About One-Quarter of CMOs’ Resource Budgets
In 2022 CMOs will spend 25.4 percent on marketing technology, 23.7 percent on agencies and services, 25.7 percent on paid media, and some 24.9 percent on labor, with more going to agencies and paid media than in 2021, according to recently-released survey data of interest to digital marketers. MarketingCharts
Twitter now …read more
Source:: Top Rank Blog
