B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech
By Lane Ellis
B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]
More than twice as many B2B marketers than B2C have said that influencer marketing will be their top strategy in 2022, with 70 percent of B2B marketers having said that partnering with influencers offered a high return on investment (ROI) — two of several findings of interest to digital marketers contained in newly-released HubSpot survey data detailing Instagram marketing trends. HubSpot
[bctt tweet=”“Don’t see influencer marketing as 1-way transactional relationships that only benefit the brand. Focus on developing long-term mutually beneficial relationships that benefit both the brand & the influencers that you work with.” @justinlevy” username=”toprank”]
Marketers Are Overwhelmed By Martech, Study Finds
Half of senior marketers said they were overwhelmed by marketing technology, with some 40 percent of the tools available to them going unused, while 30 percent have said that they are not able to fully utilize their marketing technology platforms — three of the statistics of interest to B2B marketers contained in recently-released survey data. MediaPost
IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges
When it comes to digital advertising in the U.S., growth of 35.4 percent year-over-year in 2021 contributed to $189.3 billion in revenue, an increase that was the fastest since 2006, led by digital video, which climbed 58.8 percent to $39.5 billion, according to newly-released report data. Marketing Dive
Companies Are Set to Spend Billions on the Metaverse in the Next Decade. These Are the Groups They Should Target [Survey]
36 percent adults in the U.S. have said that they are interested in the metaverse, with 56 percent of millennials and 51 percent of Gen Z expressing interest, while 46 percent of men and 28 percent of women expressed interest, according to recently-released survey data. Morning Consult
8 in 10 Marketers Plan Changes to Their MarTech Stack This Year
64 percent of marketers have said that their marketing budgets are up from last year, with 82 percent noting that they want updated marketing technologies, while 37 percent pointed to customer data platform (CDP) technology as the top marketing solution they plan to invest in during 2022, according to newly-released report data. MarketingCharts
Most Brands Are Turning To Zero-Party Data, Study Finds
90 percent of digital marketing decision makers have said by the end of 2022 their firms will be collecting zero-party data shared directly by customers, however only some 42 percent said they know how to effectively use that which they already have access to — two of several statistics of interest to B2B marketers contained in recent report data from Forrester. MediaPost
New Report Highlights That Instagram Hashtags Don’t Significantly Increase Post Engagement
Posts on Instagram that used three or four hashtags achieved the highest rates of engagement when it came to impressions, …read more
Source:: Top Rank Blog
