B2B Marketing News: Effective B2B Data Acquisition, Always-On Brand Social, Facebook’s New Multiple Accounts, & Google’s Updated Ads Creative Studio

Brands Are Investing More Social Budget On Creator Partnerships
74 percent of marketers expect to invest a quarter or more of their social media budgets on partnerships with content creators over the next three to six months, with 53 percent looking to strengthen their social community and some 41 percent using creator partnerships to promote brand values — three of several findings of interest to B2B marketers contained in newly-released Sprout Social study data. MediaPost

[bctt tweet=”“Creators are the backbone of our business. We take enormous pride in connecting them not only with listeners, but also with advertisers to help them monetize their work.” — Lee Brown of @SpotifyAds” username=”toprank”]

LinkedIn Business Manager is now in public beta
Microsoft-owned LinkedIn has begun public testing of its previously-announced LinkedIn Business Manager, aimed at making it easier for marketers to manage advertising for multiple accounts on the professional platform, with an array of new integrated dashboard and campaign-related features, LinkedIn (client) recently announced. Search Engine Land

Meta May Soon Enable Users to Set Up Various Facebook Profiles Tied Back to a Master Account
Facebook parent Meta has begun a test that allows users to have up to four separate additional Facebook profiles, a move that would bring an array of new possibilities to marketers utilizing the platform, Meta recently announced. Social Media Today

Research Points To Power Of Social Brand Conversation On Consumer Decision Making [Study]
56 percent of consumers see brand conversations conducted via social media as having as much or more impact on purchase decisions than traditional reviews, with always-on brand conversations being viewed as important throughout the purchase journey — two of several statistics of interest to digital marketers contained in recently-released joint Twitter and Publicis Media survey data. MediaPost

Content Marketers Are Facing A Range of Issues with Integrated Technology
Business intelligence analytics, marketing automation, personalization, and digital asset management (DAM) were the top four technologies content marketers said they use, while the integration of this array of technology was seen as the leading obstacle that content marketers face, according to newly-released marketing technology report findings from Parse.ly. MarketingCharts

ANA Releases First-Ever Guidelines For Measuring Influencer Marketing
The Association of National Advertisers (ANA) has published its initial selection of influencer marketing measurement guidelines, covering social platforms Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest, LinkedIn, and Snapchat, the ANA recently announced. MediaPost

2 in 3 Multicultural Internet Users Have Upped Their Online Activity
Multicultural groups have continued to be under-represented when it comes to media spending, despite an increased presence online, as some 66 percent of multicultural adults said they had spent more time online compared to a year ago — more than the 55 percent of all other groups, according to newly-released survey data of interest to B2B marketers. MarketingCharts

Google Ads Creative Studio Launches With Custom Video And Display Ads
Search giant Google has …read more

Source:: Top Rank Blog