B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study
By Lane Ellis
Most CMOs expect role to change as a result of Covid-19, finds LinkedIn
Nearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released survey data of interest to digital marketers. The Drum
6 Ways COVID-19 has Impacted B2B Influencer Marketing
During the pandemic social media users increased their engagement levels with content from industry influencers, lead by the technology industry, which saw a 440 percent increase from 2019 to 2020 — one of several findings of interest to online marketers in recently-released Onalytica report data. Onalytica
Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic
68 percent of B2B organization executives see the virtual elements of future physical events creating a continuing hybrid, with the top event value metrics being virtual exhibitor booth traffic and attendees taking part in sponsored sessions and activities, according to newly-released survey data. Marketing Charts
Consumers Now Say Online Platforms Are Essential: Study
. Media Post
Two-thirds of global CMOs to boost spend and scale-up tech in 2021
57 percent of consumers say that Facebook, Amazon and Google are essential services, and 26 percent have improved their at-home technology in order to better accommodate the increased amount of time spent at home due to the pandemic, according to recently-released survey data. The Drum
Digital Ad Spend Rose By 58.2% Worldwide In Q4 2020: Study
Global cost-per-click (CPC) advertising spending rose by nine percent in the final quarter of 2020 compared to the 2019, climbing even higher to 14.7 percent in North America, while total eCommerce spending was up 24.8 percent — some of numerous findings in recently-released social media trend report data. Media Post
YouTube is testing clips on live streams and VODs
Google’s YouTube has begun a test that allows users to create 5 to 60-second clips of live-stream or video content, which is then featured at separate new unique URLs, as the video giant begins offering the feature that is increasingly popular on other social video platforms, YouTube recently announced. The Verge
Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
An 8.8 percent drop in global advertising spending was seen in 2020, with a rebound of 5.8 percent growth predicted for 2021, according to recently-released data examining forecast data from four leading holding companies. Media Post
How The Pandemic Has Changed Video Content And Consumption
Video consumption rates have risen during the pandemic, with Cisco estimates predicting that a full 82 percent of new content creation will be in the form of video, and Forbes takes a look at the rise of relatable video content in 2021. Forbes
Digital 2021: the latest insights into the ‘state of digital’
Video has more engagement power than …read more
Source:: Top Rank Blog
