B2B Marketing News: B2B Tech Content Marketing Priorities, Spotify Podcast Audience Tops Apple, & LinkedIn’s New Video Cover Stories
By Lane Ellis
More B2B Tech Content Marketers Successfully Building Trust, Loyalty
86 percent of B2B technology marketers have said that they rate their content marketing efforts as being successful, while 88 percent attributed that success to providing content that offers value — two of several findings of interest to digital marketers in recently-released report data. MarketingCharts
B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
Email is the leading overall communication channel among B2B decision makers, preferred by 54 percent of millennials and 60 percent of members of older generations, while 51 percent of millennials said they see digital purchasing channels as fostering more personalized solutions, according to newly-released survey data. MediaPost
LinkedIn Adds New Profile Features, Including Video Cover Stories and ‘Creator Mode’
Microsoft-owned LinkedIn (client) has announced an array of new features that will bring a range of new creative options to B2B marketers in a forthcoming rollout, including the addition of video profile cover stories, a new creator mode, along with new LinkedIn Live broadcaster options, the firm recently announced. Social Media Today
Why People Unsubscribed During the Pandemic
38 percent of people have said that the pandemic hasn’t changed the likelihood of opening emails from brands, while the top factors for unsubscribing from brand emails included being contacted too frequently, receiving politicized content, and getting content that hasn’t been personalized — several of the statistics included in recently-released survey data. MarketingProfs
Forecast Says Spotify to Overtake Apple in Podcast Audience Size
Spotify’s podcast listener numbers are expected to increase to 37.5 million by 2023, and to overtake Apple in 2021, in a booming market that is expected to see ad spending of more than $1.5 billion by 2022, according to recently-released forecast data. MarketingCharts
Most Marketers Are Also Trapped At Home During Pandemic, Study Finds
More than 75 percent of marketers say that they are working from home, and 53 percent said that their workload had increased during the pandemic, according to newly-released survey data of interest to digital marketers. MediaPost
Twitter Spaces Will Soon Been Accessible Via Desktop PCs
Twitter’s audio-centric Twitter Spaces feature will become available from desktop computers in a forthcoming change that will allow broadcasters on the platform easier access to high quality microphones, a move that could also expand audiences, the firm recently announced. Social Media Today
Mobile advertising trends: Google leads in scale, while Facebook dominates quality
When it comes to mobile app user retention, Google moved farther ahead of Facebook during the second half of 2020, according to AppsFlyer’s twelfth-annual Performance Index report, which also showed a 20 percent drop in app installations on Apple’s iOS. Netimperative
GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
Ad spending in the U.S. is expected to …read more
Source:: Top Rank Blog
