B2B Marketing News: B2B MarTech Spending On The Rise, More Brands Turn To Personalized Content, Microsoft’s New Multimedia Ads, & The Power Of B2B Storytelling
By Lane Ellis
Twitter’s Fleets Format To Disappear, Just Weeks After Ads Test Commenced
Twitter has abandoned its Fleets feature that automatically deleted messages in the format after 24 hours, noting that the format and its accompanying full-screen vertical ads, hadn’t performed as well as initially envisioned, the firm recently announced. MediaPost
Digital to power a 10.4% recovery in global ad spend
Global digital advertising spend will ascend to $311 billion to hit 15.6 percent growth in 2021, according to newly-release forecast data from Dentsu, the firm recently announced. Social ad spending is expected to rise even more swiftly at 23 percent, with video ads predicted to rise by 17 percent, according to the forecast data. The Drum
Facebook Launches New ‘Creative Guidance Navigator’ To Provide Marketing Stats and Tips
Facebook has launched a new mini-site of interest to digital marketers, highlighting a variety of the social giant’s ad campaign options, with best-practice examples of how many of the formats are being put to use by top brands, Facebook recently announced. Social Media Today
Text Marketing On The Rise, 61.8% Of Consumers Have Opted In To Messages: Study
78 percent of consumers say they most often use their phones for texting, with 61.8 percent having chosen to receive texts from a business over the past year, while 59.5 percent said the top reason they’ve opted out of business texts was for receiving too many texts, according to newly-released survey data. MediaPost
US Ad Spend Projected to Soar This Year
A 23.3 percent increase in advertising spending is expected in the U.S. in 2021, with some 57 percent of the entirety of U.S. ad spending going to pure-play online channels, according to recently-released forecast data of interest to online marketers. MarketingCharts
Gen Z and millennials seek diverse voices in audio
58 percent of millennials and some 48 percent of the Gen Z demographic say that they have actively looked for audio content from more diverse creators over the past year, with 40 percent of the two demographic groups saying that they have greater trust for podcasts than tradition sources of news, according to data from Spotify’s Culture Next report. Campaign US
IBM CMO is taking ‘a completely new approach’ to B2B marketing
Telling B2B technology marketing stories and creating relationships that add value are key in a fully new approach to B2B marketing, according to Carla Piñyero Sublett, senior vice president and chief marketing officer at IBM. Campaign Asia
Microsoft Debuts Multimedia Ads For Search
Microsoft has launched new responsive machine-learning Bing advertising options for its Microsoft Advertising program, which bring more multimedia ad format choices to digital marketers, the firm recently announced. MediaPost
Augmented Reality Ads See Better Reception Than Other Digital Formats
Some 75 percent of consumers say that they are more likely …read more
Source:: Top Rank Blog
