B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox
By Lane Ellis
Changes to B2B ecommerce coming fast [SURVEY DATA]
B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2B marketers contained in newly-published report data. Digital Commerce 360
3 Trends Driving The Consumerization Of B2B E-Commerce
60 percent of digital-first B2B buyers have said that they view e-commerce experiences as very important, with some 67 percent noting they switched to vendors that presented a more consumer-like experience, according to recently-released survey data. Forbes
[bctt tweet=”“The size of the B2B e-commerce market and its potential impact on the global economy should really be driving more headlines.” — Justin Main @jtothemain” username=”toprank”]
LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics
Microsoft-owned LinkedIn (client) has unleashed an array of new features for business pages on the professional social media platform, including follower and engagement metrics relating to competitors, along with new search engine optimization (SEO) elements for LinkedIn’s newsletter offering, LinkedIn recently announced. Social Media Today
Marketers Continue to Up the Number of Data Sources They Use
Marketers are not only using more sales channels than ever, but also use an average of 15 data collection sources, a number expected to rise in 2023, according to newly-published customer data source survey results of interest to digital marketers. MarketingCharts
IAB releases guide for brands to start marketing in the metaverse
The Interactive Advertising Bureau (IAB) has published a new resource for brands looking to enter or expand marketing within the metaverse, where continued connections with customers and greater exposure to new audiences are expected to drive significant value, according to data from the IAB report. VentureBeat
LinkedIn now lets you schedule posts for later
LinkedIn’s previously-announced post-scheduling features have begun rolling out for users of the platform’s web and Android front ends, with Apple iOS support forthcoming, all allowing digital marketers the convenience of content planning and publishing directly within the platform, LinkedIn recently announced. TechCrunch
Does Influencer Marketing Really Pay Off?
New analysis published in the Harvard Business Review has shown that average brand boost could reach 16.6 percent by properly utilizing influencer marketing, with influencer originality accounting for a 15.5 percent rise in return on investment (ROI) — two of numerous findings of interest to B2B marketers contained in the report data. Harvard Business Review
IPG’s Magna Finds ‘Media Time Paradox’ — People Spending Less Time With It
By 2023 U.S. adults will spend 11.2 percent less time using media than during 2019, driven in part by increasing prioritization of experiences in real life along media burnout, as average weekly time spent with online media was expected to drop …read more
Source:: Top Rank Blog
