B2B Marketing News: B2B Content Key To CX, Video Consumption Changes, Falling Business Confidence, & LinkedIn’s New Discover Feed

B2B buyers aren’t always happy campers when purchasing online [Report]
94 percent of B2B buyers have said that they prefer working with suppliers that have continually-evolving digital capabilities, while some 97 percent report having experienced at least one pain point during the online purchase process — two of several findings of interest to B2B marketers contained in newly-released survey data. Digital Commerce 360

B2B Digital Marketers See Content as Vehicle to CX Improvement
Some 42 percent of B2B marketers have listed investment in new content and creative assets as the top priority for improving customer experience (CX) over the next year, with 40 percent pointing to strengthening customer retention strategies, and 36 percent pinpointing better alignment of teams and tactics — three of numerous statistics of interest to digital marketers included in recently-released CX survey data. MarketingCharts

Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast]
Building credibility, clear problem articulation, and the inclusion of a compelling story-line are among the key ingredients that many successful B2B case studies prominently feature, and MarketingProfs explores the elements of top B2B case studies. MarketingProfs

Canva’s Latest ‘Design’ Effort Promotes Teams, New Products
Team-oriented whiteboards are among the new collaboration features that online design platform Canva has recently rolled out to users of its Canva Pro product, along with a variety of other brand-management features, Canva recently announced. MediaPost

LinkedIn Tests New ‘Discover’ Feed, New Groups Elements in Order to Enhance Engagement
Microsoft-owned LinkedIn has rolled out a separate content feed focused on discovering new conversations, people, and events that match user interests on the professional platform, along with an array of new job listing enhancements, all contained in the latest update from LinkedIn (client), the firm announced recently. Social Media Today

How Instagram users interact and connect with brands
92 percent of U.S. Instagram users have said that they follow a business on the Meta-owned social platform, with the majority noting that they keep tabs on between six and ten brands on Instagram, with 58 percent of users pinpointing Instagram Stories as their favorite content type — three of numerous findings of interest to B2B marketers contained in newly-released survey data. SmartBrief

The Public’s Confidence in Big Business Drops to A Record Low
Confidence in big business fell from 18 percent in 2021 to 14 percent in 2022, while large technology firms fared somewhat better, while also experiencing a decrease from 29 percent in 2021 to 26 percent this year, according to recently-published report findings. MarketingCharts

Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics
Facebook and Instagram parent company Meta has rolled out a new tool to convert both Facebook and Instagram Stories into Reels video clips, as part of a new set of features also including updated content performance metrics for Reels, and bringing several features formerly …read more

Source:: Top Rank Blog