By Katelyn Drake

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re thrilled to present the next chapter of “Feeling B2B” featuring marketing expert Pam Didner, vice president at Relentless Pursuit. Join us as we dig in and get Pam’s unique takes on creating joy for customers in marketing, what she loves about B2B marketing and much more.

This video interview series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum, an event that gathers the brightest minds in the B2B marketing industry. The 2023 B2B Forum will take place in Boston October 4-6, and also has online participation options. 

With a dynamic background spanning over 14 years at Intel and a current role as a distinguished consultant and author, Pam brings a fascinating perspective to B2B marketing, and she recently sat down with our own CEO Lee Odden to take a look at the importance of emotions in B2B marketing.

Drawing inspiration from her personal experience with yoga, Pam looks at the benefits of finding joy in the process itself, including a memorable lesson from a yogi that rings especially true in B2B marketing: how joy can be a driving force. With this insight, Pam encourages marketers to infuse joy into their work, crafting marketing experiences that resonate on an emotional level.

“Can you find joy in B2B marketing and find joy in what you do? I think that’s a very important emotion and experience when you do your job.” — Pam Didner @PamDidner
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Pam and Lee also explore her longtime involvement with MarketingProfs B2B Forum, as she recalls memorable moments from the event (view the video below to find out what they are), and takes a look at the power of unity in the B2B marketing community. Pam also shares how MarketingProfs B2B Forum helps marketers discover that their challenges are shared  and that they are not alone on their journey.

Stay tuned as we continue to traverse the landscape of B2B marketing in the “Feeling B2B” series.

Watch the video now and make sure to let us know if YOU are feeling B2B!

Thank you, Pam, for sharing your unique perspective and enriching our understanding of the emotional heart of B2B marketing. Make sure you also check out the interview with Joe Pulizzi in case you missed it, and we hope to see you at #MPB2B in October.

Stay tuned for more exclusive conversations in the #FeelingB2B series, and mark your calendars for the upcoming MarketingProfs B2B Forum 2023. This is where the industry’s trailblazers gather to exchange insights, share experiences, and propel B2B marketing into the future.

Visit mpb2b.marketingprof.com to learn more!

PLUS: Get $100 off individual registration and $300+ for groups of three or more by …read more

Source:: Top Rank Blog

Author: Aaron