B2B Marketers on the Move: Springing Forward With Fresh Leadership Opportunities
By Lane Ellis
The B2B marketing landscape consists of rapid-fire changes, accompanies by growth that often happens so fast that it can sometimes be difficult to fully appreciate.
For more than 20 years TopRank Marketing has been honored to help a wide array of the world’s top B2B marketers and brands elevate and go beyond merely being competitive, to standing out from the crowd with a variety of creative, award-winning successes. In this spirit, we regularly take the time to congratulate and honor business marketers, thought leaders, industry influencers as well as our own talented team members who have recently advanced in their careers.
When B2B marketers take on new roles in leadership, a natural move is to seek out trusted resources to help professionals in new positions hit the ground running, and TopRank Marketing is happy to have been a go-to B2B content and influencer marketing agency for so many great marketers in new leadership roles. We’re also always seeking out B2B technology industry influencers advancing in their careers to partner with on unique content collaborations.
We’d like to extend hefty congratulations to our B2B technology industry partners, clients, associates, friends and teammates in this fourth edition of B2B Marketers on the Move.
Springing Forward With B2B Marketers on the Move
Gail Moody-Byrd has taken a new position as vice president, marketing, LinkedIn Sales Solutions, at LinkedIn*.
Gail was featured in our recent “How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands.”
The most effective, highest converting product content you can create to share with prospects are verbatims from existing customers. Find ways to bring your customers together, in conversation, discussing common challenges and how they are tackling them. Their solutions will inevitably include mentions of your products, but instead of sounding like Marketing-speak, your product benefits will be voiced in the authentic language used by practitioners, establishing the trusted relationship so critical in B2B sales.
Claire Luinstra has been promoted to account director at TopRank Marketing.
For advancing your career, it’s really key to have a clear vision about where you want to go. You’ll win at what you focus on.
Nadine Dietz has taken a new position as executive vice president at 24 Seven Talent & GM of Marketers That Matter.
Nadine was featured in our “10 Years of Women Who Rock in Marketing – CMO Edition 2019,” and “20 Podcasts To Elevate Your B2B Marketing.”
Cecilia Marshall, MSc. has taken a new position as office of LAC marketing and strategic programs – senior director, influencer program, Women Forward Program at SAP*.
<img class="alignnone size-full wp-image-30831" src="https://www.toprankblog.com/wp-content/uploads/HeikeYoung200x200.jpg" alt="Heike Young" width="200" height="200" …read more
Source:: Top Rank Blog
