B2B Marketers on the Move: Spotlighting Autumn B2B Industry Leadership Talent
By Lane Ellis
As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so quickly they can be difficult to fully appreciate.
For over 22 years, TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.
Throughout 2023 we’ve focused on elevating through intelligence, relevance, and the kinds of human touches that set brand messaging apart from the increasing reach of those touched solely by AI. In this spirit, over the past several years now we have regularly taken the time to honor and congratulate B2B marketing leaders who have recently seen career advancement.
B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations.
We extend our heartfelt soon-to-be winter congratulations to each of the B2B marketing leaders featured in this twelfth edition of B2B Marketers on the Move, and extend our thanks for those who have shared insightful B2B marketing career advice.
B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership
Lauren McCadney has taken a new position as Vice President, Performance Marketing, at CDW.
Do not aspire to be someone else. Define success for yourself. Then be brave and pursue it with reckless abandon.
Carolyn Shelby has taken a new position as Principal SEO at Yoast.
Stay on top of the latest technologies and changes in the industry (obviously), but also make a concerted effort to *show up* and network at industry conferences (speak if possible!) even if you think you don’t have anything new or earth shattering to contribute. Try to write for industry publications. What is old news to you might be earth shattering to someone else, so share your knowledge. Being visible and available is important, and writing establishes your credibility and expertise.
Ryan Gervais has taken a new position as Senior Manager, Demand Generation Strategist, at Deloitte.
In a world where business challenges seem …read more
Source:: Top Rank Blog
Author: Aaron
