Automated email segmentation: Setting up for better targeting
By HubSpot Staff Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By…
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Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been another year of ups…
Here are the biggest moments in AI for publishers in 2025
By Sara Guaglione This was the year AI went from being a future concern for publishers to being part of their daily reality. In 2025,…
Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season
By Zofia Zwieglinska This story originally published on sister site, Glossy. When Pandora rolled out its first AI-powered service agent earlier this year, the goal…
Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
By Michael Bürgi As programmatic means of investing in channels spreads further across the media landscape, there remain a few gaps where it’s neither efficient…
Top B2B Influencer Marketing Blog Posts of 2025
By Debbie Friez Influencer marketing has moved from an experimental tactic to an important part of marketing strategy for B2B brands. This evolution has been…
2025 was rough for Target. It could also be the year when its turnaround began
By Douglas Davis This story was first published by Digiday sibling ModernRetail Some may call this Target’s terrible, horrible, no good, very bad year. Others,…
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
By Sam Bradley Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or…
Top 7 use cases for AI personalization in marketing
By rsukhraj@hubspot.com (Ramona Sukhraj) As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received)…
Despite the hype, agentic AI isn’t ready to take the brand controls just yet
By Kimeko McCoy Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is…