Experiential Content: How Interaction Builds Confidence in B2B Decisions
By Theresa Meis I vividly recall the experience that led to the biggest decision of my life. A good friend rang my doorbell and presented…
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A step toward compliance: the creator economy addresses disclosure and liability risks
By Alyssa Mercante As the creator economy matures, falling foul of disclosure rules is an expensive risk for creators. Today, BBB National Programs is setting…
Pinterest CRO Bill Watkins leaves amid reorganization
By Krystal Scanlon After 12 years at Pinterest, Bill Watkins, the company’s chief revenue officer, is stepping down from his position at the end of…
Why Loop Marketing matters in 2026, according to our State of Marketing report
By Jenica Romanchuk HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should…
Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry
By Ronan Shields It’s January, and (as per…) the social feeds of most media practitioners are awash with predictions of how the industry will pan…
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
By Krystal Scanlon Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon…
Best loop marketing tactics for the era of AI-powered marketing
By esantiago@hubspot.com (Erica Santiago) Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and…
Making the “Creepy-Crawly” Clickable: How to Win at Pest Control Social Media
By Full Editorial Let’s be honest: nobody logs onto Instagram or TikTok specifically to look at pictures of cockroaches. In the world of social media…
In Graphic Detail: Why platforms are turning social video into living room TV
By Krystal Scanlon If 2025 was the year YouTube really turned the screw on traditional TV, 2026 is shaping up as the year the rest…
Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’
By Michael Bürgi It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English,…