OpenAI turns on cost-per-click ads inside ChatGPT
By Krystal Scanlon The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn’t…
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The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing
By Zoe Ashbridge GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is…
Why Real Estate Investment and Construction Management Need to Work Together
By Headlines Team The relationship between real estate investment management and construction project management is closer than most software vendors acknowledge. For development-focused investment organisations…
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
By Allison Smith This story was originally published on sister site, Modern Retail. David’s Bridal, the largest bridal retailer in the U.S., is investing more…
Why OpenAI is ‘running at lightning speed’ to build an ad business
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify OpenAI’s ad playbook may leave some marketers with whiplash given its pacing. In the last month, the…
Can You Actually Buy Fireworks Online and Have Them Shipped to You?
By Headlines Team Yes, you can buy fireworks online and have them shipped directly to your home in most U.S. states. The process is legal…
Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
By Michael Bürgi I know I’ve harped on the uncertain economic conditions so far in 2026 quite a bit. (It could have to do with…
The World Cup is set to lift demand for digital out-of-home spending
By Sam Bradley The club soccer season hasn’t yet ended, but advertisers already are looking beyond the Champions League and towards the FIFA World Cup.…
8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)
By rsukhraj@hubspot.com (Ramona Sukhraj) While many are still skeptical, the global creator economy is expected to reach $1.18 trillion USD by 2032. And for minority…
Future of Marketing Briefing: Why brand builders are back in fashion
By Seb Joseph For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who…