AI Leads B2B Buyer Discovery, But Authentic Content Earns Their Trust – Forrester B2B Summit
By Lee Odden This post features insights from the “Authentic Content Builds Buyer and Customer Trust” panel at Forrester B2B Summit North America 2026. The…
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Our Vision for Building an Open Ecosystem for the Agent Era
By Duncan Lennox For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With…
Keyword clustering: How to create a strategy for topic authority in 2026
By esantiago@hubspot.com (Erica Santiago) As a content writer with over 7 years of SEO experience, I can confidently say that keyword clustering is a critical…
The state of generative AI in the creator economy
By Alyssa Mercante As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives. While…
TikTok recreates its ads for billboards through Vistar partnership
By Krystal Scanlon TikTok is no longer asking brands to repurpose their mobile content for billboards, it’s building the billboard creative from scratch. This shift…
LastPay Targets Invoicing Pain Points With QuickBooks-Native Payment Platform
By Adam LastPay, a payment processing platform founded by Austin Diaz, is positioning itself as a lower-cost alternative for small and mid-sized businesses that send…
AEO prompt tracking for marketing teams
By juthompson@hubspot.com (Justina Thompson) You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT,…
OpenAI starts laying foundations for ChatGPT ads in EU
By Krystal Scanlon OpenAI appears to be getting ready to expand its ads business to Europe. A code update to its conversion tracking pixel, which…
Taboola’s next act: an AI answer engine for publishers
By Sara Guaglione More publishers are turning to AI-powered search and chatbot tools to make their sites stickier to users and offset the impact of…
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
By Sara Guaglione USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on…