By Seb Joseph The most important AI lesson senior marketers are learning: start with the process, not the agent.  Buried beneath all the noise about…

By Seedtag Joseph Meehan, Chief Exchange and Supply Officer, Seedtag Programmatic buying has long relied on a combination of identity-based and contextual signals to guide…

By Adjust Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With…

By Headlines Team A growing wave of seismic unrest is sending shockwaves across the United States as earthquake activity intensifies from coast to coast, raising…

By Kimeko McCoy AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch…

By Sara Guaglione This week’s Media Briefing will unpack BuzzFeed’s sale to Byron Allen, and the collapse in value of platform-era media companies. A look…

By Headlines Team Recent reports about an experimental AI system called “Claude Mythos” have sparked debate across the technology and cybersecurity industries after claims that…

By Optable This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium…

By Krystal Scanlon TikTok is opening its ads platform to AI agents with its new model context protocol (MCP) server and developer toolkit, aimed at…