Why BuzzFeed might as well sell Complex
By Kayleigh Barber In an all-hands meeting held on yesterday afternoon, BuzzFeed CEO Jonah Peretti told staff that his former strategy to consolidate large media…
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How AI-driven contextual targeting helps advertisers beyond cookie deprecation
By Seedtag Brian Danzis, managing director, US, Seedtag There’s an enduring cliche in sports: some teams play not to lose, whereas others genuinely play to…
How to Measure the Value of SEO
By Nick Nelson If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders…
Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens?
By Michael Bürgi Could the marketing ecosystem slowly be shuffling toward a post-walled garden era — and might generative AI be an accelerant for the…
Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale
By Kayleigh Barber This week’s Media Briefing looks at how publishers are strategizing for ad budgets in 2024 as they realize they cannot compete with…
How flexible work policies and AI are impacting sales compensation programs
By Alexander Group Matt Bartels, principal and media practice lead, Alexander Group While companies worldwide are in the trenches of planning for 2024, they’re also…
Revolutionizing Laughter: Dry Bar Unscripted and the Comic Genius of Zach Atherton
By Adam In a digital age where content is king, one platform stands out for delivering consistent, gut-busting laughter without the premium price tag. Dry…
10+ Reasons Why Overworking is Bad for Your Health (and Your Career)
By lkolowich@hubspot.com (Lindsay Kolowich Cox) Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and…
19 Creative Pop-Up Shop Examples
By kcook@hubspot.com (Karla Hesterberg) I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of…
B2B Marketers on the Move: Spotlighting Autumn B2B Industry Leadership Talent
By Lane Ellis As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year…