By Nexxen The popularity and convenience of online shopping have helped large e-commerce companies and mass merchants to recognize that monetizing first-party data and ad…
By Alexander Lee Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble. Marketing…
By Althea Storm In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the…
By Amanda Zantal-Wiener One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.” Charles wrote…
By Kayleigh Barber Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting…
By Kimeko McCoy Subscribe: Apple Podcasts • Stitcher • Spotify At this point, TikTok has gone from an experimental digital channel to a must-have in…
By Adam Florida has now surpassed New York as one of the hottest housing markets in the United States. In the past decade, the state…
By Spotify Advertising Alex Donics, global director of demand marketing, Spotify For marketers, the most wonderful time of the year is also one of the…
By Activision Blizzard Melinda L. Spence, head of global advertising insights, Activision Blizzard Media Historically, the narrative around gaming has omitted women, particularly moms. Generally,…
By Denny Alfonso Hoy por hoy las estrategias de marketing que se enfocan en conquistar el público latino van más allá de la celebración del…
