How to Develop a Strategic Planning Process in B2B Marketing
By Art Allen Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive…
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AI Briefing: In a tech twist, teens say their parents know more about AI than them – at least for now
By Marty Swant So many AI discussions this year have centered on what businesses, regulators and researchers think. But what do parents and kids think?…
Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming
By Michael Bürgi If brands can unlock a deeper level of understanding and integration into the massive and broad world of gaming, there’s an audience…
How brands are shortening the distance between data collection and purchase
By Klaviyo Faced with ever-accelerating competition and an increasingly complex shopping journey, brands must convert consumers to purchase quickly if they want to capture their…
22 Examples of Nostalgia Marketing that Make Customers Feel Good
By kcook@hubspot.com (Karla Hesterberg) Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic…
8 Must-Have Tips for Writing Landing Page Copy That Converts
By np@neilpatel.com (Neil Patel) Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings.…
Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes
By Lane Ellis B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing…
As AI regulations loom, tech companies add new ways to improve their standards
By Marty Swant With government officials exploring ways to rein in generative AI, tech companies are looking for new ways to raise their own bar…
IAC and News Corp call out generative AI companies for scraping their content without compensation
By Sara Guaglione During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies and their scraping of publishers’…
Four Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
By Samantha Gelinas Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’…