By Sara Guaglione Email click-through rates would seem to be a simple metric for email service providers to calculate to help publishers and advertisers determine…
By Paramount Advertising Jarred Wilichinsky, senior vice president, ad operations, Paramount The days of running a videotape down the hall to air an ad for…
By News Edition Buying a home can be one of the most important investments a person can make. Clients will have a thousand questions to…
By Genius Sports Manny Puentes, general manager, advertising, Genius Sports With more than 100 million annual viewers, the Super Bowl has long been the marquee…
By Chris Turn In today’s world, privacy and data protection have become a growing concern for individuals and organizations alike. With the increasing number of…
By Andie Your business can be a powerful force for growth and prosperity. To fuel your growth journey, you need resources such as capital, human…
By Mandy Bray If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these…
By Caroline Forsey To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your…
By Lane Ellis 2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B…
By Marty Swant Although last week was largely overshadowed by all the drama around OpenAI, it was also a big week for some of the…
