Walmart warns it may have to raise prices due to fuel costs
By Mitchell Parton This story was first published by Digiday sibling Modern Retail. Higher fuel prices due to the war with Iran are putting pressure…
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How mobile’s measurement playbook is solving the web’s fragmentation problem
By AppsFlyer Ran Avrahamy, Chief Marketing Officer, AppsFlyer Web marketers have spent years building performance measurement on a foundation that is increasingly hard to trust.…
Darrell Seale on Leadership Beyond Service: Lessons From Military, Business, and Nonprofit Work
By Headlines Team Leadership is often measured not by titles, but by the ability to perform consistently across different environments with different expectations. For Darrell…
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
By Sara Guaglione This week’s Media Briefing will examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search traffic…
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
By Kimeko McCoy First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era.…
Best AI search analytics tools for marketing teams
By rsukhraj@hubspot.com (Ramona Sukhraj) I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their…
AI citation tracking tools to monitor and increase visibility
By juthompson@hubspot.com (Justina Thompson) The AI citation tracking monitors when AI-generated answers cite a brand as a source. That requires a fundamentally different toolkit than…
Podcasting for B2B Brands: 20 Stats that Make the Marketing Case
By TopRank Marketing Editor Have you ever tried reading a blog while washing dishes? Cleaning the house? Driving to work? (Well, you could but that…
Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer
By Ronan Shields Related Insights Member Exclusive Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp Subscribe To Read Read…
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
By Seb Joseph Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was…