How Paramount and Scopely are using a live service game to keep Star Trek fans engaged
By Alexander Lee In video games, brand marketing is on the rise — and live service gaming might be one of the most effective ways…
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The Rundown: Threads finally takes a step toward the fediverse
By Kimeko McCoy It’s official. Meta’s Threads is finally testing integration with ActivityPub, the same service that supports Mastodon, CEO Mark Zuckerberg announced Wednesday. That means…
How brands are combining audio and video formats to boost digital campaign success
By Spotify Advertising Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day —…
The Role of Social Media in Understanding Plumbing Aspects of Urban Infrastructures
By Andie As a keen observer of urban infrastructure, you might be surprised to learn that social media platforms now play a crucial role in…
Así es cómo la asociación de Lego con Fortnite se ensambla como ejemplo de marketing de marca de videojuegos
By Alexander Lee El 7 de diciembre marcó el lanzamiento de “Lego Fortnite”, una colaboración entre la popular marca de juguetes danesa y Epic Games.…
What Every New Yorker Should Know About Car Accident Rights
By Chris Turn Car accidents can be a scary and overwhelming experience for anyone, especially if you are injured. As a resident of New York,…
As attention grows up, agency rebundling is one unintended result
By Michael Bürgi If you didn’t pay attention in class and the teacher called on you, chances are you were in for a little embarrassment.…
Media Briefing: Some agency execs are mystified by heightened invalid traffic counts from Google compared to DSP reports
By Kayleigh Barber This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and…
How Christien Bouc Scaled a Digital Marketing Agency to $50K/Month
By Andie In the dynamic world of digital marketing, Christien Bouc’s story stands out as a remarkable example of perseverance, innovation, and the power of…
Shakira fue la artista más buscada en Google en 2023, así ganaron también las marcas asociadas a ella y a sus canciones
By Denny Alfonso Mas allá del drama en su vida personal, en 2023 Shakira le puso al mal tiempo buena cara, con récords que van…