What to Put on a Landing Page: 10 Must-Haves and Best Practices
By jmeher@hubspot.com (Jessica Meher) Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to…
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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands
By Lane Ellis B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or…
A look at Digiday’s most popular WTF explainers in 2023
By Digiday Editors It’s been another year of acronyms and jargon for the advertising industry — especially as the fediverse and generative AI entered our…
Generative AI’s breakout year: Digiday’s definitive 2023 timeline
By Marty Swant Since the start of 2023, the generative AI race has created plenty of new promises and perils across marketing, media and tech.…
22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching
By Rachael Nicholson 91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re…
Tackling Societal Health Challenges through Improved Water Quality and Sanitation Standards
By Andie Every day, you are challenged by numerous health issues that affect society. One major aspect often neglected in public discussion is the immense…
Ensuring Comprehensive Asset Coverage: A Guide to Choosing the Right Insurance with Direct Public Adjusters
By Sitetrail Research Team Protecting your assets is a critical aspect of financial planning, and having the right insurance coverage is key to safeguarding your…
Platform payouts: Creators reveal how much social media behemoths are willing to shell out
By Kimeko McCoy At this point, creators and influencers have gone from a nicety to a budget line item for marketers, booming the creator economy…
How modern media companies are organizing their sales operations
By Kayleigh Barber In a volatile advertising market, publishers’ sales teams need to be nimble, innovative and ambitious to keep RFP win rates up and…
7 Steps to Developing an SEO Process in B2B Marketing
By Art Allen When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO…