AI Briefing: What marketing and tech experts noticed at CES 2024
By Marty Swant With CES 2024 behind us, it’s clear many in marketing and beyond see plenty to be excited about with AI — and…
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Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox
By Ronan Shields After years of fierce debate, much handwringing, and political point-scoring (not to mention delays), it seems Google Chrome is now on course…
En el CES, las nuevas herramientas de IA para televisores ofrecen nuevas funciones tanto para contenidos como para comercio
By Marty Swant La actual ola de innovación en IA está haciendo más inteligentes a los televisores “inteligentes”. En la feria CES 2024, que se…
Resumen CES: Las marcas utilizan el escenario del CES para destacar la innovación en IA
By Digiday Editors A medida que el CES llega a su fin, es fácil ver que, como se predijo, la IA dominó las conversaciones en…
How to Use the P.S. in Email
By Jeanne Hopkins As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the…
Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B
By Lane Ellis Generative AI in Marketing: How B2B and B2C Adoption Differs [Survey] 58 percent of marketing executives have said that their organization has…
At CES, new AI tools for TVs offer new features for both content and commerce
By Marty Swant The current wave of AI innovation is making “smart” TVs smarter. At CES 2024 this week in Las Vegas, giant and startup…
‘Rates aren’t rising at all’: Freelancers lament stagnated rates amidst inflation
By Sara Guaglione Freelance journalists say rates from large national publications haven’t changed in years – and they’ve had to take on more work, or…
Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports
By Alexander Lee After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of…
Resumen CES: Famosos e influencers acuden a Las Vegas mientras el espacio para creadores sigue evolucionando
By Digiday Editors La tecnología y Hollywood pueden parecer mundos separados, pero en la feria CES de este año es tan probable encontrarse con un…