What Is Contextual Targeting, in the Context of Ads?
By Rebecca Riserbato As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who…
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As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings
By Antoinette Siu Given the focus on cookie deprecation changes this year, agencies and clients will increasingly seek more transparency with campaign insights and data…
Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Agencies see 2024 as a year…
Relationship Marketing: The Ultimate Guide
By Caroline Forsey Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact, Frederick Reichheld…
Media Briefing: Here are the Privacy Sandbox proposals publishers are prioritizing in early tests
By Kayleigh Barber Google has officially started deprecating the third-party cookie from its Chrome browser, starting with 1% of its audience this month. And by…
Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year
By Kristina Monllos As the Sundance Film Festival kicks off its 40th year today, longtime sponsors like Acura and Adobe are expanding their experiential marketing…
Neiman Marcus y Burberry, últimas víctimas de la desaceleración del lujo
By Danny Parisi Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. En la última iteración de la gran…
Using Surveys to Strengthen Your Business Socially
By Adam Using quality surveys to make business decisions is one of the best ways to understand one’s target audience and the attitude of consumers.…
What industry experts at LiveRamp predict 2024 has in store for marketers
By LiveRamp Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024. While…
How To Choose What Kind Of Internet To Install In Your Home
By News Edition Working in social media means being on the internet for long periods of time, pretty much all day, every day. When you’re…