Media Briefing: Publishers use proprietary research to pitch prospective advertisers
By Kayleigh Barber Research as the pitch This past weekend at SXSW, The Atlantic’s publisher and CRO Alice McKown unveiled the company’s latest offering from…
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TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
By Krystal Scanlon Imagine this: What if TikTok were banned in the U.S.? What would happen to the billions of dollars currently driving its ads…
20 Email Opt-In Examples I Love (For Your Inspiration)
By Kiran Shahid A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet…
Why You Need a Keyword Strategy and How to Create One
By Nick Nelson Trying to build an SEO strategy without a keyword strategy is like trying to build a plane without wings. It’s going nowhere.…
Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
By Tim Peterson This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market. The…
National Cinemedia to offer guarantees on business outcomes this upfront
By Michael Bürgi The drums of the $20 billion-plus video upfront marketplace are starting to beat quietly, but their sounds will soon get much louder.…
TikTok Shop: What It Is, How to Launch One & How to Market One
By Olivia Deng I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand…
A Guide to Military Car Shipping for Service Members
By Sitetrail Research Team Military personnel often face the daunting task of relocating frequently due to deployments, transfers, or assignments. Among the many challenges they…
Smart Spending: How to Cut Costs During the Relocation Process
By Sitetrail Research Team Moving to a new location can be an exciting adventure, but it often comes with a hefty price tag. From hiring…
Attention firm Adelaide penetrates holding company media agencies with new tool
By Michael Bürgi In the never-ending quest to understand which part of advertising investments deliver the best results, attention metrics have pushed themselves to the…