What Makes a B2B SEO Content Strategy Unique?
By Nick Nelson TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we…
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Media Buying Briefing: Why sports investment is a lot more complex than it used to be
By Michael Bürgi This year’s Super Bowl was unlike any other, generating record-smashing ratings thanks in part to the Taylor Swift effect. March Madness has…
Media buyers don’t want to pay extra for publishers’ first-party data
By Kayleigh Barber Amid the early stages of cookie deprecation, media buyers aren’t quite sold yet on the premiums that some publishers are placing on…
Best Western overhauls its data ahead of a cookie-less future
By Kimeko McCoy As the third-party cookie fades, advertisers have started shoring up their first-party data, more seriously harvesting it (and sometimes peddling it for…
Why media companies are still hybrid, four years since the pandemic started
By Sara Guaglione It’s been four years since the pandemic caused media companies to make the overnight switch to a work-from-home model. Though many companies…
Por qué Amazon está introduciendo las partes más lucrativas de Twitch en Amazon Ads
By Alexander Lee Una década después de la adquisición de Twitch por 1.000 millones de dólares, Amazon está tratando de llevar la plataforma de livestreaming…
Diving Deep Into Marketing in Construction (My Takeaways)
By Precious Oboidhe As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped…
Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition
By Kayleigh Barber DPS preview Another Digiday Publishing Summit is upon us, but before hundreds of media leaders ascend the snow-capped mountains to Vail, Co.,…
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
By Catherine Wolf Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing,…
230 ChatGPT Prompts Marketers Should Use
By esantiago@hubspot.com (Erica Santiago) ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to…