By Antoinette Siu Media agencies that approach multicultural as a separate or smaller investment almost immediately hamstring their marketing strategies, argues one programmatic vendor —…
By Nick Nelson If your organization has been publishing content for many years, chances are your website has more content than you can keep track…
By Marty Swant With the 2024 U.S. election just seven months away, U.S. officials warn the AI era poses a far bigger threat than the…
By Michael Bürgi Two months into the launch of an ad-supported tier, media agency buyers have mixed reviews of Amazon Prime, one of the biggest…
By Full Editorial Social media has become one of the most powerful marketing tools of the current era. With it, business owners can extend their…
By Klaviyo This Playbook, sponsored by Klaviyo, explores how e-commerce brands are auditing and refining their tech stacks as part of the pursuit of personalized,…
By Sara Guaglione To grow podcast listenership and help people discover new shows this year, The New York Times is experimenting with creating images and…
By Kimeko McCoy Retail media networks are increasingly taking a page out of major media players’ playbook, hosting upfront-style pitches to advertisers, looking to locking…
By Michael Bürgi Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions. What’s even more encouraging is…
By Catherine Wolf Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing,…
