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      1. Home
      2. /
      3. Author: Aaron
      4. /
      5. Page 303

    Aaron


    ALREADY A MEMBER? SIGN IN JOIN IADMP

    Author: Aaron

    NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

    By Sara Guaglione Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching…

    Aaron May 2, 2024

    Research Briefing: Frequency capping matters most on streaming platforms

    By Catherine Wolf Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this edition of the Digiday+…

    Aaron May 2, 2024

    Q&A: How attention, search and recall are creating more effective video ad metrics

    By A+E Sponsored by A+E In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy…

    Aaron May 1, 2024

    With the introduction of video ads and e-commerce, Roblox looks to attain platform status

    By Alexander Lee With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. No longer satisfied with being…

    Aaron May 1, 2024

    15 Best Examples of Professional Goals [+Tips to Achieve Them]

    By Cassie Wilson “So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure…

    Aaron May 1, 2024

    Can Automation Help You Ace Your RFP? I Used AI to Find Out

    By Anna Rubkiewicz Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the…

    Aaron May 1, 2024

    NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

    By Sara Guaglione Day two of the IAB’s annual four-day NewFronts featured presentations from Samsung, Condé Nast and Roku, with onstage pitches to marketers highlighting…

    Aaron May 1, 2024

    ‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives

    By Seb Joseph Counting on Google to furnish a rock-solid alternative to advertising sans third-party cookies is like betting on a roll of the dice,…

    Aaron May 1, 2024

    Unique Experiences to Include in Your Schedule Before You Travel to Greenland

    By Sitetrail Research Team Greenland is a fascinating holiday destination, with countless areas of astonishing natural beauty, ranging from icy seas and coastlines, the famous…

    Aaron April 30, 2024

    NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

    By Sara Guaglione The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers…

    Aaron April 30, 2024
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