Leveraging Social Media for Business Success: Strategies for Growth
By Sitetrail Research Team In today’s digital age, businesses must harness the power of social media to stay competitive. Social media platforms not only help…
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How Time’s collectible covers make the case for a print comeback
By Kayleigh Barber Some digital-only publishers, Complex and Nylon, are bringing back their print magazines this year after multi-year hiatuses. But their big returns —…
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
By Michael Bürgi As they battle each other for ad dollars and elbow their way to secure a chunk of media planners’ TV budgets, the…
How marketers are adapting to the new realities of data privacy
By Alliant Dave Taylor, Chief Product Officer, Alliant Recent legislation across several states signals a significant shift in the marketing and data privacy landscapes. As…
The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists
By Caroline Forsey Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I’ve purchased on Instagram over the past…
Here’s How You Can Get More SEO Juice Out of Your Blog
By Harry Mackin Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report, they…
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now
By Alexander Lee Gaming is well on its way to becoming a part of brands’ marketing budgets in 2024 — but via customized brand integrations, rather…
The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation
By Seb Joseph The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a…
50 Marketing Buzzwords to Know and Some to Avoid
By Jenny Romanchuk At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than…
How Clickbait Works: The Psychology Behind Clickbait
By Mehedi Hasan Shoab In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember…