By esantiago@hubspot.com (Erica Santiago) As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media…
By Kayleigh Barber Building business on social video With referral traffic from social platforms becoming less reliable, publishers are looking for ways to make the…
By Sara Guaglione It seems the sudden shakeup at the top of The Washington Post’s newsroom is unlikely to make buyers’ evaluation of the news…
By Harry Mackin B2B SaaS content marketing can be notoriously complex. Your SaaS company’s solutions are built to solve problems for a highly select subset…
By Kayleigh Barber LinkedIn’s Wire Program — a program that enables media companies to sell 3- to 15-second-long pre-roll ads on their editorial video —…
By Alexander Lee After years of trial and error, the esports industry appears to have finally found a path to profitability: Saudi Arabian money. Over…
By krubin@hubspot.com (Karen Rubin) This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes…
By Wiland This Tactics + Insights guide, sponsored by Wiland, examines how brands and agencies use data to optimize campaigns. Marketers improve campaign performance and…
By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify In a world where video has become the predominant medium for content creators, Substack offers…
By Kristina Monllos Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The…
