New entrants make media mix modeling faster and more accessible
By Michael Bürgi In the never-ending quest to answer the famous Wanamaker question — I know half my advertising is working, I just don’t know…
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7 Proven Social Media Strategies to Boost Your Local Business
By Adam div]:bg-bg-300 [&_pre]:-mr-4 md:[&_pre]:-mr-9″> _*]:min-w-0″> Social media has become a powerful tool for local businesses to connect with customers, increase brand awareness, and drive…
Behind Viral Food Brands: Do Trends Matter in CPG Design?
By Cyan Zhong Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some…
Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death's VP
By Caroline Forsey When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They’ve mastered the art of turning…
After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome
By Kayleigh Barber After much back and forth, Google has decided to keep third-party cookies in its Chrome browser. Turns out all the fuss over…
How advertisers are moving from cookies to a multi-ID landscape
By Adstra Patrick Roman Gut, senior vice president, head of new business, Adstra For decades, online advertising has relied upon a consistent, ubiquitous identifier: the…
Mastering Your Image Online with Top Reputation Management Services
By Digital Editor Mastering Your Image Online with Top Reputation Management Services In today’s digital age, your online presence can make or break your reputation.…
How SEO and SEM Strategies Work Together
By Harry Mackin Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches,…
Comprehensive Guide to Building Brand Authority and Thought Leadership with Content Marketing
By Sitetrail Research Team Copyright: LinkedIn In the rapidly evolving digital landscape, establishing brand authority and positioning oneself as a thought leader is imperative for…
Pros and Cons of Community Management
By esantiago@hubspot.com (Erica Santiago) Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after…