By fneedle@hubspot.com (Flori Needle) More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to…
By Michael Bürgi MediaSense, the U.K.-based media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies, is further…
By Marty Swant Jasper, one of the earlier players in generative AI marketing tech, has developed new ways to give marketers more control over AI-created…
By Headlines Team Photo credit: Unsplash In today’s competitive online marketplace, e-commerce businesses must adapt rapidly to keep up with changing search engine algorithms and…
By Nick Nelson At TopRank, we strongly believe that virtually all content planning should be SEO-driven. Why? Because marketing content is meant to be discovered,…
By Caroline Forsey This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen…
By cchi@hubspot.com (Clifford Chi) Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of…
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The uncertainty is palpable as the…
By Michael Bürgi As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past the shiny…
By afrost@hubspot.com (Aja Frost) If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off.…
