What Is a Risk Assessment? My Complete Guide [+ Free Template]
By Rana Bano No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial…
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How Backspace Marketing Sees Social Media Shaping SEO in 2024
By Headlines Team The integration of social media and search engine optimization (SEO) is reshaping digital marketing in 2024. Backspace Marketing, a Delaware-based digital agency,…
Incoming Trump administration puts potential breakup of Google’s Chrome in new light
By Ronan Shields U.S. lawmakers are reportedly urging an antitrust judge to make Google sell off its Chrome browser after the tech giant’s illegal search…
‘We need your trust’: As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
By Kimeko McCoy Donald Trump made a lot of promises on the campaign trail, including calls to roll back perceived “wokeness” in schools as well…
How Brands Can Act Responsibly During a Crisis
By cdelprincipe@hubspot.com (Curt del Principe) It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I…
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
By Seedtag Grego Martinez, svp of product at Seedtag The ongoing march toward comprehensive privacy regulation in the U.S. is not an endpoint but a…
How Social Media Enhances SEO: Insights from Backspace Marketing
By Headlines Team Harnessing the Power of Social Media and SEO Backspace Marketing, a digital marketing agency based in Delaware, sheds light on how businesses…
From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
By Seb Joseph Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters. After four years at the helm,…
How independent agencies are staking their claim in the creator economy
By Krystal Scanlon When marketing firm The Brandtech Group acquired theAmplify back in 2016, followed by Collectively in 2020, the creator economy was still a…
2025 Influencer Marketing Budget Trends: Where B2B Marketers Are Investing and Why
By Theresa Meis Did you know that 61% of B2B leaders believe influencer content deserves a bigger slice of their marketing budget? According to LinkedIn,…