How ‘Love Is Blind’ stars Lauren and Cameron turned reality TV fame into lasting careers
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify In the age of social media, algorithms and viral content, social media users are increasingly looking for…
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Generative AI in B2B Influencer Marketing: New Data and Trends
By Nick Nelson The widespread adoption of generative AI technology is reaching every aspect of marketing strategies, from content to SEO to analytics and beyond.…
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers
By lbrowning@hubspot.com (Laura M. Browning) If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So…
How Backspace Marketing Aligns Social Media and SEO for Digital Success
By Headlines Team In an ever-evolving digital landscape, Backspace Marketing champions the integration of social media and SEO to create unified strategies that drive visibility…
Google’s ad tech empire rests on how well it can make these key arguments
By Marty Swant Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes? Read More In a vice-like antitrust…
Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
By Alexander Lee As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Netflix’s…
What Are the Positive Effects of Social Media on Mental Health?
By Headlines Team What Are the Positive Effects of Social Media on Mental Health? Social media often gets a bad rap when it comes to…
Is an altruistic holding company too good to believe? Know Co. begs to differ
By Michael Bürgi It might be an oversimplification to say Canadians are just nice people, but to a large degree it’s a true statement. In…
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
By Alexander Lee As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage by bringing Gatorade into the world of “EA Sports FC.”…
How creative execution is boosting campaign performance
By GumGum Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision…