Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
By Michael Bürgi Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to…
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How to Use the Weighted Average Formula in Excel
By mbretous@hubspot.com (Martina Bretous) If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation…
How AI could shape content and ads in 2025
By Marty Swant Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images…
How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok
By Alexander Lee In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and…
The definitive Digiday guide to what’s in and out for advertising in 2025
By Digiday Editors Another year, another remarkable give and take for the advertising industry. See below for what we think is in store for 2025.…
Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work
By Kristina Monllos Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So it’s no surprise that in…
I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know
By Kayla Carmicheal Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like…
2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. After…
Generative AI grows up: Digiday’s 2024 timeline of transformation
By Marty Swant In 2024, generative AI proved itself to be far more than just a buzzword. From the flurry of AI-powered gadgets to the…
Hot Topics in B2B Marketing: Our Top 10 Blog Posts of 2024
By Alex White Looking for that golden insight? One that sparks innovation, solves a challenge, or leaves your competition in the dust? Our award-winning marketing…