OpenAI looks beyond a single ad format with image, video and conversational ads in the works
By Krystal Scanlon OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various…
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The Economist’s launches new audio and video tier targeting younger subscribersÂ
By Sara Guaglione The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a…
OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
By Ronan Shields Ad tech company OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role…
NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners
By Digiday Awards This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with…
Campaign optimization strategies that actually work in 2026
By Anna Rubkiewicz Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing…
How to track your brand’s presence in AI search
By HubSpot Staff As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging…
How 3 brands are using TikTok Shop to expand abroad
By Gabriela Barkho This story was first published by Digiday sibling ModernRetail Brands are increasingly looking to replicate their TikTok Shop success when entering overseas…
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
By Krystal Scanlon Self-graded measurement is the norm for ad platforms: they sell the ads, then report back on how well those ads did, with…
Streaming is the next frontier for Walmart’s, Kroger’s ads businesses
By Mitchell Parton This story was first published by Digiday sibling ModernRetail Streaming is becoming an important part of many retail media networks’ growth strategies,…
Texas and California Lead Nation’s Storm Stress Rankings in 2025
By Headlines Team New data from Barcus Arenas analyzing the 2025 U.S. extreme weather season has produced a detailed Storm Stress Index that ranks states…