T-Mobile has held talks to buy Vistar Media
By Ronan Shields T-Mobile has held talks to purchase Vistar Media, as the U.S.’s third-largest telco seeks to strengthen its non-traditional revenue streams by further…
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Shared Media in the PESO Model: The Key to Driving Engagement and Amplifying Your Message
By Headlines Team The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but…
The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
By edevaney@hubspot.com (Erik Devaney) I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a…
Marketers question TikTok ban refunds ahead of Supreme Court debate
By Krystal Scanlon TikTok’s new ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist…
Why creators’ pushback against Honey is about more than skimmed affiliate revenue
By Alexander Lee Over the past two weeks, a growing cohort of digital creators has spoken out against the Honey browser extension for swapping creators’…
How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]
By Rachael Nicholson I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related…
How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter
By Taylor Cromwell Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will…
Media Briefing: What media execs are prioritizing in 2025
By Sara Guaglione This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what…
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
By Michael Bürgi Wrapping up its search-related string of partner deals announced at CES this week, Digiday has learned that Omnicom Media Group has secured…
Creative Influencer Marketing Campaigns: Examples & Inspiration
By Harry Mackin Did you know over half of B2B marketing teams with influencer budgets plan to increase spending in 2025? It’s no surprise —…