Coca-Cola quietly considers moving its North American media out of WPP
By Michael Bürgi WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its…
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Financial Tips For Travelling To Isla Mujeres: Maximize Your Budget for a Fun Getaway
By Full Editorial Isla Mujeres, a stunning gem in the Caribbean Sea, offers beautiful beaches and a laid-back vibe that attracts travelers from around the…
7 Brands That Got Inclusive Marketing Right
By sonia@soniaethompson.com (Sonia Thompson) Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.…
Social Media’s Impact on Young People
By Headlines Team Social media plays a central role in teenagers’ lives, shaping how they connect, communicate, and see themselves. While these platforms offer opportunities…
As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
By Kristina Monllos When Greg Swan first attended South by Southwest (SXSW) 17 years ago, it “cracked open” his world. “It’s a culture of people…
Marketers rethink cheap programmatic as ad waste mounts
By Seb Joseph The latest ad fiasco might suggest otherwise, but some marketers are finally shedding one of their deepest programmatic misconceptions. Turns out, fixating…
AI and human emotion are the building blocks of effective creative advertising
By Nexxen Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a major uptick in the buzz around generative AI and emotional creative…
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation
By Marty Swant Publicis Groupe has agreed to acquire ad tech firm Lotame, expanding the holding company’s global identity and data-management capabilities. The terms of…
The 13 Best Keyword Research Tools to Find the Right Keywords for SEO
By Erin Pennings Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more…
As political polarization intensifies, agencies struggle to find brand-safe gaming influencers
By Alexander Lee In 2025, content creators are no longer afraid to share their political opinions — and it’s created a headache for brands looking…